I had a dream last night...I wish I hadn't woken up.
In my dream, Hasbro produced (for retail distribution) only the main characters...no background characters whatsoever. They did this to turn a larger profit at retail...since, in their opinion, children are the majority of their market and children only want main characters.
But wait!...It gets better.:happy:
On the back of each carded figure there was a picture-list (like the backs of the vintage cards) of ALL minor characters and many background characters. Accompanying this list was a physical address and a web address where those interested (i.e., collectors) could submit order forms to purchase these minor/background characters directly from Hasbro. Furthermore, Hasbro allowed submissions (for fan choice polls) to created additional background figures that were not yet produced. I was so happy :happy: in my dream, because the problem of distribution and the lack of production of minor/background characters had FINALLY been solved.
Then I woke up.
Could Hasbro not do something like this? I mean, they could increase retail distribution because only main characters would be shipped in case assortments; thus, pleasing retailers and kids. They would please all of the collectors...and probably turn a pretty heafty profit from direct sale of minor/background characters, because they would cut out the retail distribution costs. They could charge a little more per figure than they would charge for main characters to make up for the cost of production of "less marketable" characters (I know I would pay $1 to $3 dollars more for each minor/background figure).
I think that a system similar to that in my dream could make everyone (retailers, kids, collectors, and Hasbro) alot happier and make sales run smoother. So, how about it Hasbro?...I know you are reading this.