A few weeks ago I purchased an interactive R2-D2 from KB. They shipped it in its original Hasbro shipping box inside their KB shipping box (A box in a box in a box!). It was a gift for my wife since she loves R2. I presented it to her yesterday and she loved it. But we both noticed on the outside of the Hasbro shipping cardboard box was in bold letters "BOYS".
We couldn't believe it. In a world where children should be encouraged to play with whatever toys they like, here it is clearly marked that this toy is for boys. Doesn't that seem a bit sexist?
The only logical explanation I could come up with is that retailers divide up the toy sections in stores into "girls" and "boys" areas (which to me is SOOOO wrong, but that is another topic altogether). The marking on the box is so that stockers know where to unload it to and put it in the right section. But this is just a guess.