Hasbro, in your recent press release, it says that Playskool is among the core brands that kept the company earning money. The Star Wars "All-in-One Adventures" line of Playskool toys was well-received by both kids and Star Wars collectors when it was released, even though many of Hasbro's retail partners didn't know what to make of the line and unwisely passed on it. The line - only 6 sets in total - was affordable, had strong play value, did not require overly-complex tooling or painting, and had strong appeal in a 26-year-long niche market where the original generation is now buying toys not only for itself, but also for its children. The line had great play features and looked wonderful; with every set containing several unique figures, each was an entire Star Wars adventure in a package.
The characters contained within the line are genuine societal icons which are universally-recognizable to even casual buyers - most parents immediately recognize R2-D2, Luke Skywalker, Darth Vader, and other main Star Wars characters on sight. That is built-in brand recognition in a format that, combined with the great design styles of the charming first line, parents can feel good about buying for their young children - which in turn can build a future buying audience for the core Star Wars brand of Hasbro products when those children get older, making this a winning combination for kids, collectors, and Hasbro.
Please do not pass up an opportunity to successfully branch the Star Wars license into a growing market of preschool-aimed toys, especially when the recent Star Wars Playskool line was in so many ways successful despite stalling out from lack of strong market support. This line has its own sort of special magic and lots of potential, it deserves another chance to prove how good it can be.