For some reason I can't blame the guy for feeling violated in a way. Using your culture or heritage as pop culture does probably smart. It would be similar to Indian headdresses being used as a fashion statement. I would file this under "buyer beware." I do find it somewhat idiotic to have words written on your body that you yourself don't know how to read.
Through the 80's Japanese cartoonists did the same with English words. They used words they thought looked good and used them in their works. My personal favorite was found in an anime cartoon that depicted 2 characters walking past an ice cream parlor where the 2 flavors of the day were Blee Berry and Hot Pony . Mmmm..Hot Pony is my favorite.