I voted 30-40% ... but we'd all better cross our fingers and hope that it's better. "Adult" toy collectors are a fringe element. I can't imagine a company surviving off of our dollars alone ... not when it comes to a license like this one.
I'd been reading through all of these posts thinking that ... and then I read it and laughed. For the most part, I don't see anyone buying Star Wars toys at all when I'm out. I don't see anything for them to buy, so I suppose the debate is pointless.Originally Posted by JediTricks
I'll single this point out as being "it" as far as I see. I have a 5 (2 months from now 6) year old boy. He has a nice sized pile of Star Wars toys (a little of everything from over the past 7 years) that get their share of abuse and play. He's watched the movies ... but they don't have very much to do with his play patterns. He does what he wants with the toys and plays with the various characters how he likes ... despite the limited play value that Hasbro has molded into many of their more recent efforts. Kids do want toys that they can really play with ... they don't want little spring loaded mini-McFarlane statues that melt in warm weather or need a special stand (not included) to make them stand up. If a kid has to fumble and struggle with a toy to make it do something for too long, he/she will basically end up loosing interest (HEY! me to.) That probably sums up Star Wars for most kids.Originally Posted by El Chuxter
I've spent the past year around all of my son's friends ... been to the birthday parties, spent a few hours a week in the classroom. I've listened to them talking and watched them play. I've seen what they have in their grossly over filled toy boxes and for sure, there's plenty of "action figures." Sure, there's some Star Wars in there ... but it's just part of the pile for most kids. What Steve said about it being a "movie year" is totally important. I remember reading a few years ago that the Japanese toy company Takara was near to bankruptcy because in Japan to have a successful toy line of any kind you MUST have a cartoon or television show to support it. Apparently in Japan you've got to pay huge sums of money to have your show broadcast ... Takara couldn't afford it anymore and was just about ready to fold. Same applies to Star Wars here and everywhere ... if there's no "show" to support it, then it dries up. The "show" is what gets the kids hooked on the toys, the quality of the toy is what keeps the kids interested. Likewise, the amount of effort that the toy company puts into promoting and generating enthusiasm for the brand is crucial. I remember a few years ago, Bandai drove a huge truck painted with Gundam logos, full of toys, models and costumes around to promote Gundam. You could play the video games while waiting in line to look inside ... brilliant. My son was 3(?) when we saw that and he still talks about it today. What about Star Wars? Well ... I suppose the new cartoons will generate interest. When they start to promote the next movie there will be more interest. I suppose it all depends on how Hasbro handles it and just how dedicated they are to the idea of making toys for kids, that kids want to play with.
I've had my doubts about their sincerity. Most of the toys that we've gotten since episode 2 has come out, have been very play-unfriendly. Flimsy plastic (best for getting that wanabee McFarlane detail quality, but awful in just about every other kind of way), gimmicks that limit and in most cases hamper the play value of a toy, accessories that break too easily, too many versions of key characters too soon, key "army" characters being nearly impossible to play with because they can't hold their weapons, stand up or even keep their heads on for more than an instant. My frustration as a toy collector and as a parent who still ... given all of the current short comings, encourages his child to play with and enjoy these toys ... has mostly to do with the fact that I know and have seen that Hasbro is capable of better. The toys from Episode 1 and the POTJ line were brilliant (some of the Saga stuff too) ... I'm hoping very sincerely that the toys to come will get back to and perhaps exceed those standards. If so, I'll be the first to praise Hasbro's efforts ... if not, then I will not be one of the people standing around at ToysRus saying ... "What happened to Star Wars?"