Other than the ad in some of the earliest ROM comics, I've never seen the toy. I didn't say it wasn't cool. It just must not have caught on too well. Funny, the comic outlasted GIJoe and Transformers, IIRC. I would not mind at all seeing him come back and bashing some sense into all the superheroes after this "Civil War" nonsense is over. That could actually get me to buy a Marvel Comic again.
BTW, scored all three Face Off variants tonight. $15 each is pricey for Silver Age Leader, Matt Murdoch, and Baron Whosit, but I really wanted all three. And the dark-suit Kingpin and Steve Rogers were nicer than I expected. Can't say I'm too excited about the 23rd ML Hulk in my collection.