I scored the new Alternators Smokescreen last night, and am quite impressed. A worthy update of the classic character. Sure, they changed the coloration, but they kept the ridiculous emergency light on the top, which was an unexpected nice touch.
Transformation is very similar to the original, but far more intricate. It took me over ten minutes to figure him out, and the wordless instructions are little help. The articulation is excellent, and the price ($19.99) is a steal given the size increase over the original, inflation, and the quality.
I understand VW refused to license the New Beetle for Bumblebee, but hopefully sales (and renewed interest as the buildup for the film begins) will make them reconsider.
But Sideswipe and Hound are on the way, and I believe these are properly scaled to go with the 20th Anniversary Optimus Prime that no male geek will possibly pass up. Maybe this is the TF equivalent of the collector-based 12" GIJoes.
Primus knows they beat the crap out of anything Beast Wars, Armada, Robots in Disguise, or Energon.