After looking on the front page, I clicked on the "News from Brian's Toy's" link and found, not only that they had the Target exclusives in stock, but that they were charging $20 bucks a pop for them.
I suppose that those without access to a Target might find Brian's Toys as a convenient and/or last ditch supplier for their hobby. But I did get to wondering who buys from them really. What prompts you to pay more than twice the retail price for some items?
Chime in here and give your reasons!