They said they weren't counting it out, that they have explored the idea, but as of yet they haven't come up with a compelling way to execute it.

Which is Hasbro code for "Don't be mad, but it ain't gonna happen 'cause we've got our hands full with other stuff, so take your robot heroes present and leave us alone about this. The again, if Pepsi Co pays us a buttload of money.... maybe try writing them?"