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  1. #1

    Question Do you like Hasbro?

    Hi guys,
    I am a SW Micro Machines collector and, like all the other SW MM collectors who write in the Micro Machines forum, I am quite angry with Hasbro because of the decision to cancel completely all the MM toy lines (SW Micro Machines, Action Fleet, Die-cast, ... everything).

    Hasbro decided to cancel these toy lines because after Episode I they did not sell well. But the reason of this was Hasbro itself overproduced the first wave and flooded the market. After that they cancelled completely the line even if there were vehicles and playsets ready for the production line (see the other thread C'mon - give us Micro Machines collectors a break).

    I do not want to be rude, but I would like to ask to the people collecting other Hasbro products (mainly action figures) if they are happy with Hasbro or if they think Hasbro takes sometimes wrong decisions about distribution, new items, prices, ...

    I mean they could sell more and make more profit if they behave differently. After all we all want to buy their products, but it looks like they try to discourage us. Why?


    P.S. Do not get mad with me, I am just curious to know your opinions.
    And maybe Hasbro is listening too ...

  2. #2
    Awaiting Confirmation britcit3's Avatar
    Join Date
    Aug 2001
    Err, SCOUSELAND, like, laa
    NO!!!!!! - their customer service stinks.

    Please refer to the C'mon, Give us MM collectors a break thread.

    Thanks for nothing, HBO.


  3. #3
    Registered Wolfwood319's Avatar
    Join Date
    Oct 2001
    I'm everywhere you want to be...
    For the most part, the 3 3/4'' line is doing decent. Sure we've gotten a handful a resculpts that no one wanted, and we haven't seen any Imperial Shuttle or General Reiken yet, but the product line itself is good. We've gotten some cool figures and vehicles over the past 2 years that most of us weren't expecting, whcih is nice.

    Their distribution sucks, and most places don't have more than 2 pegs devoted to SW, if they have a SW section at all. But most of us have been able to find pretty much what we wanted, whether it be store or by online shopping or whatever.

    I've read a couple of the MM threads and I must say that it is a shame what has happened to the line. I was never a collector of MM that much, but I did pick up stuff that interested me.

    The reasons they're cancelling the line doesn't go without warrant however. They've pretty much come to the conclusion that Star Wars lines of products are predominantly bought by collectors. As we've seen with all of the shifting of marketing for the action figures. With the abysmal failure of just about every Episode 1 product, retailers were hesitant to order any new Star Wars products.

    In Hasbro's mind, if MM are only going to be bought by collectors, there isn't enough incentive to have a whole factory open, producing the MM line, for the amount of potential customers out there. For arguments sake, there isn't enough of a demand to warrant an entire factory being built, run, and operated to produce MM period. Not to mention all the additional costs there would be for distribution and what have you. Most Micro Machine items, be it Star Wars, Star Trek, whateve, sat on the shelves, due to lack of interest. Especially for E1. And most stores wouldn't even stock them if they were put back into production. It was the final nail in the coffen so to speak.

    They're just thinking and acting like a business trying to make money. If hundreds of thousands of people wrote to Hasbro demanding MM to be brought back, they still probably wouldn't do it.

    I'm not saying this to be mean, and you guys have every right to be angry, but I'm just saying it like it is.
    "Watch this, I'm going to horrify you into a coma..."

  4. #4
    Registered good shot jansen's Avatar
    Join Date
    Aug 2001
    fort lauderdale/hollywood fl

    absolutely not!

    collecting star wars toys when galoob was around was a lot of fun! the old buzz board is what turned me into a star wars toy aficionado! the direct interaction through the board with the actual galoob design team members was something that was special and well appreciated. it's what made star wars toy collecting so enjoyable!

    but, enjoyable fun is not what you deal in hasbro. only your skewed view of the bottom line. two years ago, you decided that you're ragtag micro machines customers were not important anymore, the 1st wave of episode I micro machines were not selling in the numbers to equal the absurd amount of limited product that you dropped helter skelter on the market, (of course it never occurred to you lame brains that by limiting the micro machines packs to two sometimes one vehicle, as well as making it a vehicles where you really only want one of)(how many anakin pods do i need anyway, or sith infiltrators, gungan subs, etc. etc, you only released the droid fighter in a playset, and the naboo fighter, and mtt weren't released until the limited run of the latter sets, hello?! anyone home? ), if you wanted to sell lots of the same product, at least make your early mass runs a desired army builder item!

    to retaliate against us for not buying thousands of action fleet sebulba pod racers, you pull the plug on the buzz board, and then as a final gesture of appreciation to galoob's long time clientele, you pull the plug on the entire line!

    do i like hasbro? i think this thread should be titled, does hasbro like us?

    0 /// /// F=MA~~~~~~~~~~~~
    what's so funny 'bout peace love and understanding

  5. #5
    Having not so fond memories of the cheap Hasbro sales tactics during the GI Joe:ARAH and Transformers run in the 80s (reusing body parts in the GI Joe line, casting the exact same figure in two different colors and selling it as two different toys in the Transformers line). I was pretty much prepared for everything we've gotten in recent years.

    I really wish we had Kenner back as an independent company, because they really seemed to care about the Star Wars brand. Hasbro acts like the Star Wars liscense is a boil on their butt that they've been trying to remove for years.

    The worst part about it all is Hasbro's own greed is what hurt the Ep1 line.
    Civilized men are more discourteous than savages because they know they can be impolite without having their skulls split. - Robert E. Howard

  6. #6
    Banned Rollo Tomassi's Avatar
    Join Date
    Aug 2001
    "Almost there, Almost there..."
    bigbarada's idea
    casting the exact same figure in two different colors and selling it as two different toys in the Transformers line
    I've never thought of it that way, but you're right. Geez, I was completely roped into the toys as separate characters that I never thought about the fact that it was all the same mold.

    Starscream, Thundercracker, Skywarp (and later Dirge, Ramjet, and Thrust) were all similar.

    Rumble and Frenzy were the same.

    Cliffjumper and Bumblebee (and later Hubcap).

    Bluestreak, Prowl, and Smokescreen.

    Trailbreaker and Hoist.

    Optimus and later Ultra Magnus.

    Geeeeeez...what a sucker I've been...

  7. #7

    Wolfwood319 is correct!

    You're quite right Wolfy.
    In the over-all picture, serious collectors(like us Micros, and I'm sure all of you that collect other Star Wars and Star Trek stuff) probably make up a miniscule portion of any toy company's market. So, to put an end to all the hate mail that's just waiting to be sent,
    I offer to purchase any and all equiptment, molds, and materials associated with the Star Wars, Star Trek, and EP1 MicroMachines lines.
    Obviously, Hasbro has no use for them.
    I'm sure I will get no response to my offer, as the case has been in my numerous offers to Hasbro in the past, which include a large investment(with the stipulation that the MMs line be continued) and prior to that, finacial assistance in aquiring the licensing for Star Trek items from Paramount.
    Your pal The Devil,

  8. #8
    Superficially, no. It's very easy to knock them as a faceless company and slam the thinking behind the distribution of figures and the cost and the selection of figures released. I have no problem with the guys who put thelegwork intogetting these figures sculpted. They mostly do a beautiful job of translating difficult designs into such a tiny scale. As a keen modeller I know how difficult it is to turn a 2D picture into a 3D article. Especially with bad reference pictures that are lit dreadfully and often don't show all the detail. I know that they get better reference and access to the props and stuff thesedays but it's not easy at all.

    How independent is the star wars division? How much of a strangle hold does the main company have over the division that gives us so many figures in a non film year? So many excellent figures in a non film year. I'm content that these figures are coming out still and that the lines look fairly healthy despite retail apprehension following the disaster of episode one.
    My beef is with the thinking behind having a division of Hasbro based in the UK that somehow feels it' unneccesary to distribute goods at all. All the retailers who stock star wars toys in the UK are shipping stuff in from Hasbro Germany via the grey market, or from the States and Hong Kong. Something certainly isn't right there. hasbro need to address this issue and realise how large the UK collector market is. We need hasbro to be attempting to bolster the spirits of the larger retailers and gain their confidence again so that more people can find the toys over a larger area and not have to rely on expensive comic stores and online stores to get the goods.
    I could have saved a fortune this last year if any of the large retail chains had been stocking star wars toys. I've spent hundreds of pounds on star wars toys these last two years money that is hard earned. I could have spent a lot less if a retailer like Toys'R' Us had been stocking anything.
    It's taught me to be canny with retailers who do stock and how to spot a bargain but I'd rather not have to go fishing when I shop and instead walk into a large store and find a row of pegs with stuff hanging there.
    So no, I don't like Hasbro as a company that has really strange ideas about consumer loyalty and how to treat consumers. no, i don't like Hasbro as a company that makes awful toyslike Mr. Potato head and thinks it should concentrate on old fashioned toys that no-one wants anymore instead of moving with the times and pushing the technological boundaries with inventiveness and creativity. "Emerging teen market." with phrases like that turning up in powerpoint presentations it shows how behind the times and fuddy duddy the company really is. It's high time they were given a shot in the arm and brought into the twenty first century. I don't want to see the star wars toys ruined with gimmicky novelty features like some toy lines have been but I also don't want the toys to stay stuck in a 1970's groove.

  9. #9
    Registered Wolfwood319's Avatar
    Join Date
    Oct 2001
    I'm everywhere you want to be...
    I agree with you Jargo in that the past year for figures was one of the best ever. But the initial reason for starting this post was Hasbro's decision to kill the Micro Machines line.

    In my previous post I explained why I believe they went about with ending the line, but I'm still sad to see another great line of products go the way of the dodo.

    Hasbro's attention to the 3 3/4'' line this past year was incredible. The fan choice polls, the shift from a kids market to a collector's market, etc. But they still had some problems.
    "Watch this, I'm going to horrify you into a coma..."

  10. #10
    Hasbro too often acts like a greedy, brainless corporate hog that cares little for their customers as people. Hasbro's buying Tonka/Kenner and much later, Galoob, and then stripping them and shutting them down shows what little regard they have for the industry, and shutting down the Micro Machines line after pushing it into the toilet - even though those same folks who put their hearts and souls into MM also picked up the major slack on the Star Wars line of figures, doing 50% of the designs before the big shut down - shows that they don't care about their customers much. They have made a ton of mistakes and boneheaded moves (glow in the dark Batman?!?) and rarely look at customer needs and problems, so it is hard for me to be cordial, much less actively cheery, about Hasbro. The answer is "NO", GI Joe and Transformers were fun toys, but even 20 years ago as BigBarada pointed out, Hasbro was mostly working to sucker as many buyers as possible instead of making more new products and products that are better thought out (GI Joe Extreme, who's the jeenyuss who came up with THAT?!?).
    Darth Vader is becoming the Mickey Mouse of Star Wars.

    Kylo Ren - came from Space Brooklyn, although he moved to Space Williamsburg before it was trendy.

    The use of a lightsaber does not make one a Jedi, it is the ability to not use it.


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