The original POTF2 line tried to add excitement to the figures with beefed-up physiques. Ep1 "blessed" us all with the Commtech chips (which would have been fine as figure stands if they hadn't jacked up the price of the figure by $2). Ep2 gave us the extreme action poses, action features and "blast effects."
Fortunately, those are all things of the past, but what insidious little gimmick is Hasbro planning for the Ep3 toys?
Another question is, what could they possibly do next to screw up the line?