There's two reasons why I think this widespread pre-posing is really going to backfire on Hasbro: 1) it is already clear that the collectors dont like it. Collectors are the base of the star wars figure hobby. A lot of collectors will simply end their star wars collecting now due to the massive shift in production to these wildly posed, cartoonish-looking figures. Boom -- Hasbro's base is gone. After the first 6 months that kids are interested in E2 and then move on to Pokemon 2002, who is going to be left to buy these ugly hunks of plastic? 2) Kids are not as stupid as you think. A lot of them can tell the difference between a figure that can't be posed, and one that has lots of articulaiton. Kids like articulation -- they like to pose their figures. Note that the highly poseable GIJoe ARH sells extermly well, while the unposeable Planet of the Apes figures were instant peg-warmers. Kids also will HATE IT when they buy Slave One only to find that the Jango and Boba figures are fixed in stances far to wild to allow them into the cockpit of Slave One. I remeber my then 6 year old nephew and his mother both being really upset to find that POTF2 Chewie and Han could not fit into the cockpit of the re-released Millenium Falcon.
My prediction: Die hard collectors will buy out of addiction, but their enthusiasum will be low. Casual collectors and on the border collectors will quit collecting star wars entirely. Kids will buy the first wave or two. Then by next Christmas they will just be interested in LOTR2, Pokemon or whatever the fad is then and they will stop buying star wars until E3 comes out. By that time Hasbro will be rehashing Jar Jar, Anakin and Jango Fett for the 15th time each and even die hard collectors will not buy those. Then who will buy the figures?


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If you don't want crap figures, then don't buy crap figures. Hasbro will never get the message if we keep throwing money at them.

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