I think it is an absolutely brilliant marketing /advertising method by getting Red Bull to have Star Wars Episode III painted on their cars for the race at Monaco. I am not only a huge SW fan but I love Formula 1 racing. What a way to market a movie internationally like oceans 12. What would be really cool and a have -to-have one, is if Hot Wheels (whoever) would put out an F1 car like they did for Nascar for Episode I on Gordon's car. I have that car and I don't even collect hot wheels cars. I would definitely love to see Red Bull racing and LucasFilm put out an F1 car for collectors. I think it may be a first for Formula 1 to do so. Not sure.