Edit: Links from GH.com gone.....
These are rather cool! I didn't focus on the 7" UNLEASHED toys (proudly own and display Padmé, Obi Wan and the AOTC Clone Trooper though) but now I will start with the change of scale.
I used to love Micro Machines and Action Fleet figurines, but Hasbro sucessfully killed off those lines after buying Galoob and firing the experienced staff. Only other line I could collect now, were the SW Miniatures. Though, that "you can't see what you'll get" set-up and those VR and Super Ultra Rares characters kind of put me off.
These seem very detailed, even articulated. I hope they will add more main characters to the mix soon. This line has a great potential of expansion!