Speck, they're made by Thinkway Toys which I've never heard of but they've done a great job with the line, which for the moment only TRU has stocked thus far. They have smaller scale figures, close to 3 3/4", in a SW Titanium vehicle style packaging for $5.99. There are also $6.99 Movie Moment 2 packs which are kind of like SW Unleashed sets, it seems and then there are the $9.99 Deluxe figures which are around 5-6". Also there are some electronic interactive versions for around $30.
You can find reviews at http://www.mwctoys.com/REVIEW_051908a.htm