As a long time fan of the movies and your toys, I hereby implore you to go easy with the Expanded Universe themed figures and vehicles. I'm concerned that the recent ToyFare magazine poll results may have led you to believe that there is a vast market for these types of figures - but I'm still worried this isn't the case.
In particular, I'm concerned about you guys devoting a large chunk of the 2007 line to Expanded Universe characters. I hope you're already considering carefully monitoring their sales specifically - so that you can compare them to main characters from the movies and background characters from the movies. I for one would like to see how the numbers stack up between those 3 categories (and honestly, I'd like to see your movie characters broken up between OT and PT as well - just to see where the interest truly lies).
IF the majority of the market turns out to be clamoring for Expanded Universe figures and they sell through time after time - I would agree you should consider devoting more and more resources to filling figure slots with EU characters. IF, however, they sit on the pegs in 49 of 50 States and most international countries - they should probably be scale back in favor of the figures based on movie characters.
I feel that, as time goes on and the movies get further and further behind us, the viability of the line will come into doubt. If you try to do what Marvel Comics repeatedly does - produce TONS of product trying to appeal to everyone - you'll fail just like they do. What Marvel needs to do when the chips are down is produce FEWER books of BETTER QUALITY. Can you see where I'm going with this?
My opinion is that you'll have continued success with the line if you do a couple of simple things: produce fewer figures, and do careful reseach of your sales so that you can truly see which particular types of figures sell and which don't.
That is all.