What can Topps do to stimulate interest in the new AOTC cards? I think a return to simple would be the best thing to do. No special chase cards included as part of the set. No extra effects. Just high quality photos and decent text. Widevision style is fine with me, but the 2" X 3" cards are cool, too. I'd also like a lower price, but I am a realist.

Other ideas?