30th Anniversary packaging for the more "classy" items, for licensees like Attakus, Gentle Giant, Master Replicas and Sideshow.
Star Wars fans recently got to preview some of the new 2007 toy packaging devised by Lucasfilm and Boston-based packaging design firm PILOT to celebrate Star Wars' 30th anniversary across several of its merchandising brands. A handful of licensed items, however, will be receiving a completely different look -- one that is more formal, refined, and classic.
According to Lucas Licensing's Director of Global Product Development Darren Phillipson, select licensees that develop high-end collector product like Attakus, Gentle Giant, Master Replicas and Sideshow will be adopting a new classic-yet-contemporary look for 2007, one that imparts a "museum-quality" feel.
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