I think Marvel might be trying to get people back into comic books. The Spider-Man movie will sell next summer without this kind of campaign.
So it must be new comics readers they are after.
12 page, thin comic books have started showing up in my Sunday newspaper every week. They're in the comics section, but they are assembled just like actual comic books you buy at a comic book store (Dark Horse Star Wars titles or what not).
They feature Spidey's on-going fight with the Lizard-Man and the story continues every week.
So it's my guess that they are trying to hook people on free samples, just like crack dealers give away folks' first hit on the crack pipe.
It's a pretty interesting campaign there. But it might mean the comic book industry is struggling - though you wouldnt think it when you take a look around Comic Con.
And with all the titles for Comic Books out there, Spidey can't be struggling as we all know he's in the Top 10 without a doubt.
(in no particular order, and only maybe):
6) Wonder Woman
7) Star Wars
9) (??? - I don't know fill something in here. I took out Aquaman and Green Lantern)
But I think some of the above are the best-known comics - Oh and Silver Surfer...
Well, anyway, to bring people back into the fold with the basics, my paper is including a new issue of Spider-Man every Sunday. Interesting.