Remember when baseball cards used to come with a stick of gum? They always used to smell so good, too. I remember I used to take cards out of my albums and sniff them sometimes, to refesh that experience. I occasionally increased my fiber intake by eating a few cards that weren't that valuable.
Well, Hasbro has placed pack-ins with our Star Wars figures since 1998: Freeze-Frames, Flashback cards, CommTech chips, Force-Files, Blast Effects, Action Figure Stands, Holograms. Why not chewing gum? Those that open their figures would get more enjoyment out of that, I think.