I found the HA Basics at Target, too - I meant to get Spike and forgot (got the snowmobile and sandstorm - the later is the winner of the two). Glad to know Spike is worth it.
I agree with you on the general impression, but I've felt that way about all the movie toys. What I will say about this line is that the packaging is so much more attractive. For whatever reason, I enjoy this way more than RTS, Generations, or the last two movies. Just more attractive.