Yup I got one of these and many of you will, too. A lot of the Transformers are featured and promo'd hardcore. Spider-Man has a presence. I don't think Fantastic Four did.
For Star Wars, the focus in on TAC Wave 1 and Galactic Heroes.
The best part about the catalog is that it smells good. I have not been opening my figures that often as of lately. I plan to wait until I can move to set up my massive dioramas now. So I've had less opportunity to sniff things.
However, as surprising as this may seem, I favorably recommend sniffing the Hasbro catalog. Their in-stock selection often stinks too.