I've heard numerous times in the past that a film's theatrical run doesn't mean squat to the studios anymore - it's all about the DVD sales these days; that theatrical runs are basically a commercial for the DVD.
Take 300 for example:
The entire 18 week domestic theatrical run - $210,614,939 (boxofficemojo.com)
The first 3 weeks on DVD, with over 7 million units sold - $160,879,275 (the-numbers.com), or 76% of the film's theatrical gross!
Anyone know how accurate the-numbers.com is for DVD sales?
I've looked for DVD sales charts online before and haven't found anything worthwhile (I wish boxofficemojo has DVD sales charts).
If that is true, then HOLY CRAP! I knew DVD sales were BIG business, but to do that much business in that short a period is crazy.