Okay, this is a Dutch department store website. Sound exciting? No, however, if you go to the site, and wait for 15-20 seconds, you'll see something VERY cool. No it's NOT somebody popping out and scaring the carp out of you. I promise.
Just go check it out!
I thought this was very creative and fun. If more sites did this the net would be much more entertaining. It's stuff like this that would keep me coming back to a specific website.