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  1. #1

    Vodka, Gin, etc. description term. What is it called?

    In the book.
    20 ADS THAT SHOOK THE WORLD
    The Century's Most Groundbreaking Advertising and How It Changed Us All

    It talks about how ABSOLUT launched an ad campaign that made people want to buy vodka that normally would not have bought it because it this type of a liquor. It also referred to gin as being this as well.
    It's a word that coins it as being a liquor/spirit that is normally drank as mixed with something else rather than straight unlike beer or wine.
    The word is in the book but I can't remember it. I saw the key ads displayed at the American Museum of Advertising and Design in Milwaukee, WI.
    No matter how I die, even if there is a suicide note; it was murder. Cheers!
    MWHAHAHAHA!

  2. #2

  3. #3
    How 'bout "Distilled Beverage"?

    http://en.wikipedia.org/wiki/Liquor
    GOLDEN DEUCE AWARD WINNER & MABUCON ATTENDEE 2008

  4. #4
    No, that is not the word. I may have read a word in the article thinking that it was the word that meant the meaning I am looking for, but I am pretty sure that it is as I remember it. Or.....I could be thinking of the word "DIMUNITIVE" as that is how both names of the liquors came into being.
    Taken from other words to make the name.
    No matter how I die, even if there is a suicide note; it was murder. Cheers!
    MWHAHAHAHA!

  5. #5

  6. #6
    Distillation? The word diminutive means small, at least in my diminutive brain it does.
    GOLDEN DEUCE AWARD WINNER & MABUCON ATTENDEE 2008

  7. #7
    Booze?
    Moonshine?
    Wonder drug?
    Beauty potion?
    "Hokey packaging and ancient gimmicks are no match for good detail on your figure, kid."
    "I am a Klingot from Oklahoma in human boy form."
    "We came, we saw, we conquered... We, woke up!"

  8. #8
    diminutive is a contraction of diminish and minute?

  9. #9
    Apparently it means the opposite of augmentative, so a diminutive might mean the addition of an ending to an existing word to make it the small version (eg cigar goes to cigarette in the diminutive). God bless grammar, each and every one.
    GOLDEN DEUCE AWARD WINNER & MABUCON ATTENDEE 2008

  10. #10
    I just might need to get the book.
    No matter how I die, even if there is a suicide note; it was murder. Cheers!
    MWHAHAHAHA!

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