I flipped through this book and it didn't seem that interesting. I really liked the Making of Star Wars book and this one (on a quick flip through) just didn't stack up. It's full of information on the EU and advertising and things of that sort and if you really want to track the growth of Star Wars overtime, that's one thing but for me it just didn't strike a note. I mean there's a lot bad EU out there that I don't care about and since I first saw a Star Wars movie was on VHS, a lot of the vintage advertising and toy marketing aspects have no appeal to me.