Ugh, does that have the mark of suck about it! They think this is a Myspace-style branding, but it speaks to nothing, it's very Stypid. I guess they think by taking out the "science" and the "fiction", they can air more wrestling and Grade-F horror flicks while canceling actual sci-fi shows left and right. But at least they have an incredibly crappy logo! That'll help dissuade viewers from abandoning ship left and right. At least this new spelling will make it easy to say "Bye Bye" to "SyFy" (Copyright 2009 JediTricks).