I just saw them for my first time yesterday in Target.

They had all the figures they were showing on the back of the cards.

Baroness looked sort of anorexic, but that could just be me. I think her glasses are removeable.

I really liked an unmasked figure of Stormshadow - both figures of him look quite nice. Do you ever see what Snakeyes looks like beneath his mask?
His figure was cool, too.

They only had mini-vehicles for Joe out. The older Joe line had larger toys like planes and such. But I'm sure more movie stuff is coming. It was interesting and compared with other Joe figures, I didn't thought this line looked good overall. But it's not the best Joe has ever done, by far. Older figures look more colorful and thicker and better designed.