Didn't see this coming, and I'm not sure what to make of it.
Hopefully, this means there will be more kid-friendly comics (meaning they're rated the equivalent of PG, not the watered-down fare they aim at kids without considering kids want story, too) and more exposure in standard retail outlets. Marvel's kind of lost sight of how kids represent their future, so it'd be nice to get them back on track. I'd love to be able to buy my daughter a Marvel comic one day soon without looking for inappropriate content first.
On the other hand, Disney's been taking a very short-sighted approach lately, putting way too many eggs into the Hannah Montana/Jonas Brothers/Generic Talentless Kiddie Entertainer #3 basket lately, without focusing on the timelessness that makes their better material, well, better. And it's rather sad that both the major comic publishers are now owned by gigantic multinational conglomerates.