Um, what? The? Fuuuuuuuudddggge?[FONT=Arial]Vintage Figures (# 97568)This sounds like it is related to answers we got and another site got in the last few months. New Legacy Collection packaging to stand out from Clone Wars; the line will have Ep 2, 3, 5, and 6; and it will be the first time Ep 2 will be on vintage-style cardback. I'll highlight the significant passages:
[/FONT] Hasbro will be releasing vintage cardbacks for this years basic figure collection. The pics show (VOTC) was used to illustrate the vintage look and the direction of the line. We will see the actual product at this years Toy Fair.
- [FONT=Arial]Collectors focused SKU[/FONT]
- [FONT=Arial]Collection of best figures in the market[/FONT]
- [FONT=Arial]Episode II on vintage card for the first time[/FONT]
- [FONT=Arial]Select packages will be foiled to create a Bounty Hunt for collectors
[FONT=Arial]There will also be a Boba Fett vintage mail away for 2010[/FONT]
We will have a solution next year to more strongly separate the Legacy product from Clone Wars and Saga Legends. We are working to also differentiate the latter two as well.The basic figure line that will take over after Legacy / Droid Factory will look a little different [...] It will consists of all new tooled figures (about the same proportion as are in the line now), significant repaints/retooled figures, Saga Legends-type figures, and figures released on basic figure cards for the first time.From these answers:The way it looks currently, there will be Fall 2010 waves for EpII, III, V, and VI (not in that order)Dec 10
JediTempleArchives.com: Looking forward to 2010, we've been seeing indications about potential wave themes for the Legacy basic figure line. Particularly, that there will not be a wave of figures representing A NEW HOPE. Will the Legacy Collection and the following movie based figure line that's set to launch next summer continue to follow an individual movie theme for each wave? And can you give us an indication of which movies will be represented in these waves for 2010?
Hasbro: The EU wave that was shown at Comic Con will be the last of the red/white Legacy series for Spring 2010. The Legacy-type basic figure line scheduled to launch next Fall will follow a wave theme to ensure that each movie gets one focused wave, then we will change to a non-wave based system. The way it looks currently, there will be Fall 2010 waves for EpII, III, V, and VI (not in that order) with EpI and IV getting waves at the beginning of 2011.
SSG: We've been hearing how the TLC line has been having sales troubles going back to its inception in July '08. There have been numerous Hasbro comments about lowered volume due to a shrinking of the hardcore collector base and a virtual drying up of the casual consumer base. Now through Q&A we're hearing about entire waves of basic figures, the bread & butter of the line, possibly getting pushed back or dropped into exclusive territory as brand management tries to ensure that those molds get into collectors' hands at all. Yet through all this, we continue to hear that Saga Legends is a strong seller with the casual consumers and thus with Hasbro's retail partners. While we fans appreciate and admire the drive over the past 6 years to deliver 40 to 50 new figures per year, without entertainment support it appears that pace has become an albatross around the mainline's neck as multiple outside forces such as manufacturing and the economy beat up the line (along with the rest of the toy industry). When fans look at something like the AT-AT Driver figure, which had a chiefly satisfactory figure released only 3 years ago yet now has an entirely new tooling coming up, it seems like the priority to meet x-many new figures per wave is no longer a viable concept, as budgeting for figures that either won't see widespread release at retail or will get pushed back means the next products down the line suffer worse fates is spent across a wave rather than the mainline as a whole. Though not ideal, have you considered merging the mainline figures and Saga Legends back together, scaling back the overall scope of new figures to fit in releases alongside the Legends figures, and cutting down on new resculpted figures when existing ones like the 3-year-old AT-AT Driver would satisfy interest with little or no change? Would focusing all of the non-Clone Wars figures back into a single SKU help keep mainline figures afloat, even if the number of new figures is scaled back significantly?
Hasbro: Thanks for the thoughtful summary of the challenges that we are facing with the "new collector economy." We are determined to keep delivering significant newness in the basic figure line. The basic figure line that will take over after Legacy / Droid Factory will look a little different, along the lines of all the things you mentioned. It will consists of all new tooled figures (about the same proportion as are in the line now), significant repaints/retooled figures, Saga Legends-type figures, and figures released on basic figure cards for the first time. Because of the sheer popularity that Saga Legends has had with its audience, we will keep it going as a separate line but change up the figures some. We believe that it's critical to keep Saga Legends doing, as kids are getting the core heroes and villains (with occasional troops), while fans are adding troops to shore up their forces. However, exactly to your point, we will be refocusing Legends a bit and sending some key figures over into the line that will replace Legacy so there is some core hero traction to that line as well.
SSG: The new packaging so far has been shelved pretty inconsistently by store clerks, with the coloring differences completely overlooked. This makes for a mishmash of Clone Wars and Saga Legends (with Legacy Collection still not hitting at full strength yet) which collectors have to dig through, and therein lies the focus of this question. The new packaging's J-hook is easily the wimpiest one yet, the hook is so shallow that figures are constantly flying off the pegs as consumers look for their figure of choice, leaving the section a total mess and further mixing up the various lines. Why are the J-hooks on the new cards designed like that, and might you be willing to do something to address this problem?
Hasbro: It's too late to change anything, as the last of the Spring Legacy figures are being produced and shipped now. We will have a solution next year to more strongly separate the Legacy product from Clone Wars and Saga Legends. We are working to also differentiate the latter two as well.