Not so long ago I was a major buyer on amazon.com. While I was deployed they were my primary source for new movies, TV shows, etc.
Recently amazon has been pushing their digital "instant video" thing, which is garbage BTW. What I have noticed is that when searching for new releases they have now plopped all their "instant videos" onto the top of the search list. This might be okay if it was simply an "option" for purchasing the real deal (i.e. DVD or Blu-Ray) on the regular page, but it's not.