I got an e-mail a little while ago about this. The link in the e-mail to "more details" wasn't working, but the following fine print was at the bottom of the message:
Receive 1 Free STAR WARS Action Figure with any $10 STAR WARS purchase
Receive 1 Free STAR WARS action figure with any STAR WARS purchase of $10 or more available only through the HasbroToyShop.com website. Figures may vary. Valid only while supplies last. Offer may expire without notice due to error, fraud or other unforeseen circumstances. Offer valid in U.S. only. Void where prohibited. Subject to terms and conditions of use and HasbroToyShop.com policies. Offer expires August 22, 2011 at 11:59 PM (ET). 2011 Hasbro. All Rights Reserved.
So, if you were wondering what happened to all those Yarna d'al Gargan figures, maybe this is the answer....