For the first time at New York Comic Con, Hasbro, Inc. will attend the convention at the Javits Convention Center in New York City from October 13-16 to present many of its iconic brands and meet with fans. Hasbro will have a significant booth presence featuring current and upcoming products from its TRANSFORMERS, G.I. JOE, JEM AND THE HOLOGRAMS and KRE-O brands and BEYBLADE, MARVEL and STAR WARS lines. Additionally, Hasbro will host panels for several of its properties and action figure lines as well as offer for sale several HasbroToyShop.com special edition products made for New York Comic Con convention goers.