It's not like the generic Jedi sold particularly well when the movie had just come out, why does it seem like a foregone conclusion that this generic one would? Nick Gillard surely isn't handsome enough on his own to warrant a random figure.
IIRC, wasn't Cin Drallig a boss in the ROTS video game? The iron may no longer be hot, but he should've been made as a tie-in. Makes more sense than two Bultar Swans in less than a year.