I just posted this in the news:
I'm pretty impressed with their choices, not too many but not too few, items look fairly premium. I would have liked 6-inch-scale die cast Phasma to have been shiny, and poor Rey cannot catch a break in the face department with these products, but otherwise solid lineup.
The elite series die cast articulated figures look nice, and at $25 a pop they are cheaper than the exclusive set of OT/PT figures from D23 Expo per unit. I wonder what Hasbro thinks of this competition from their own licensor.
The die cast vehicles look good too, I'm a little impressed how much detail they got into Rey's speeder, and the X-wings look competently executed, even the First Order snowspeeder looks ok. I'm not sure about the Command Shuttle, but that thing's design is really my issue, not the toy itself which looks like they got the detailing right.
I dunno, I'm not into The Force Awakens right now, gonna wait and see the movie before buying product, but I feel like what Disney Store is offering feels more compelling than Hasbro's line right now, and hopefully that competition will raise Hasbro's game back up.