The AOTC line was dissapointing. I display my carded figures and the new packaging is inconsistent with the previous line; Padme's arm that pops up seems to be restricted to that pose unless you keep her waist twisted. The wheel on the back of another figure detracts from its realism; Sadly, Jar Jar is back again. Hasn't Hasbro learned from Ep one that Jar Jar is a peg warmer? I'd rather have more Royal Guards instead, especially since they have legs now! Good job Hasbro. Another plus for Hasbro is Jango Fett. I like his removable helmet and holsters that actually hold his weapons. I wish we'd see more functional holsters in other figures; I do not favor wide stances at all, nor do I like those add on F/X blasts.
My personal preference is to stick with human like figures, or, ones that look cool. Some of the Jedi's and other creatures are too unappealing. I've passed up many a Taun We or Geonosian Warrior because I simply didn't like them. In fact of all the 27 figures released, I had a chance to buy them all, but, only walked away with six: Clone Trooper, Amidala, Jango Fett, Captain Typhoo, Royal Guard and Count Dooku. The plus is I'll save a lot of money. I project we're going to have quite a few peg warmers again.
One last crticism is with the variations of the same figure. What a marketing ploy! For example, Jango Fett came out in the Sneak Preview and he'll be out later. I will only buy the most functional and realistic of the three and take back the rest. Hard core collectors will buy them all and keep buying whatever variation Hasbro puts out. The key is knowing how many consumers will actually do that. Right now, there are a lot of him sitting on shelves which is surprising. I don't think he'll have the following Boba Fett did.
My suggestion is to stick with the cool looking figures and produce enough of them. Two Royal Guards per case is insufficient. If collectors want diversity, they can get the Taun We's and weird Jedi's off the Fan Club. Hasbro can produce a few just for those collectors. Finally, enough of those variations. Keep it up and Hasbro will continue to operate at a loss as that marketing ploy will backfire due to insufficient demand. The consumer is smarter than you think. Thanks for reading and happy shopping.