This is from a transcript of the Q&A that Hasbro had at Celebration 2 that is posted at Rebelscum. Sounds like FAO jumped the gun a little announcing the Shuttle. Also sounds like if they get enough orders, they will increase the production numbers.
Q: I heard a rumor about your plans to release the Imperial Shuttle through FAO Schwarz. Do you plan on doing this or is it just a rumor?
A: Well, FAO went out and announced we were doing it which was a bit premature. We're in conversations with them. We would never produce a product in an amount which we feel is lower then what the demand is for a product. I think that's why FAO is trying to gauge what that demand is. Retailers don't want to be stuck with excess inventory and we don't want to short the market, so it's a balancing act in between to negotiate what the right number is. On something like an exclusive, they have to actually pay us up front and take delivery from us in the Orient. So they're not going to do it until they're convinced that they are going to sell it all through. There's nothing finalized yet with that product. We are in discussions with them and we pretty much told them that we won't sell it to them until they agree to take an appropriate amount.
MTFBWY and HH!!
Jar Jar Binks